A Marketing Enthusiast, Analyst and Content Creator
CV
Professional Summary
A confident, proactive and results - driven entry level marketer. Having a strong foundation in digital marketing, I am up-to-date with the latest marketing techniques, processes and strategies. Through my internship, Digital Marketing Courses and voluntary projects I have gained skills in various Marketing disciplines. My firm understanding of the customer buying journey allows me to strategically build content that fosters customer interactions and nurtures long-term value. Additionally, I possess proficiency in leveraging SEO, Digital Ads, and Content Marketing techniques to amplify the impact of social media initiatives. I am a learner, creative thinker and go - getter wanting to work with a company that allows me to grow in this field.
Skills
Copywriting Content Marketing SEO Social Media Digital Ads, WordPress Analytics
Waiter/ Bartender at The Anchorage , Knysna February 2017 — January 2020
Responsibilities
• My primary responsibility was to provide a positive dining experience for guests while adhering to the highest standards of professionalism and efficiency.
• Upselling and Cross-Selling: Identifying opportunities to enhance the dining experience by recommending items or promotions that complement the guests' preferences and increase revenue.
• Teamwork: Collaborating with colleagues and maintaining effective communication to ensure smooth service flow.
Accomplishments
• Consistently achieved high customer satisfaction ratings by delivering exceptional service, resulting in positive customer feedback and repeat business.
• Trained and mentored new waitstaff members, ensuring consistent service standards and smooth onboarding processes.
General Assistant & Digital Marketing Intern at Global Stone , Cape Town February 2021 — June 2022
Responsibilities
• Online Store Management: Assisting in the management of the online store, including product listings and inventory management.
• Supporting the creation and curation of digital content for the store's website such as writing product descriptions.
• Website Management: Assisting in updating and maintaining the company's website content, ensuring accuracy, relevance, and a positive user experience.
• SEO: Assisting in conducting keyword research, optimizing website content, and implementing on-page SEO techniques to improve organic search rankings and increase website visibility.
Accomplishments
• Proactively contributed to cross-functional collaboration, fostering effective teamwork and synergy between the digital marketing and retail operations teams.
• Demonstrated good attention to detail in maintaining data accuracy
• Built a solid foundation in Digital Marketing learning skills such as CRO, SEO, content creation and writing good copy
Education
BA Psychology and English Literature, Varsity College, Cape Town February 2021 — March 2024
My time in College has taught me to think critically and more creatively. Learning to walk the lines and understand academic papers has been fruitful in many avenues, even outside of university.
While Psychology has been insightful and interesting, I have found an affinity towards English Literature. I know this will be of great use for my content and copy writing skills.
Currently enrolled part time